Item pricing

We know how important pricing and understanding charges are to our customers. Retail partners set item prices on the Instacart marketplace. We want to make sure item pricing is transparent and easy to understand.

Are item prices on the Instacart marketplace the same as in-store?

Retail partners set the prices of items on the Instacart marketplace. While many retailers offer everyday store prices* on Instacart, other retailers may set prices on the Instacart platform that are different than in-store prices. In some cases, a flat percentage is added by the retailer to items to cover the cost of the Instacart service.

*Some in-store sales may not apply.

Note: We reserve the right to cancel an order for any reason, including as a result of incorrectly priced items. If we do cancel an order, we will refund your account for the amount paid.

You can view individual pricing policies for each retailer by clicking on the View pricing policy or Everyday Store Prices link at the top of the retailer’s storefront on both the website and in the Instacart app.

Here’s how you can view the retailer’s pricing policy—

In the app

  • Go to the main page of the app and select a retailer
  • Beneath the retailer’s logo at the top, you’ll see the pricing policy: “Everyday Store Prices” or “View pricing policy”
  • Tap on the logo, then scroll down to Pricing for more information

On the website

  • Go to the main page of the app and select a retailer
  • Beneath the retailer’s logo at the top, you’ll see the pricing policy: “Everyday Store Prices” or “View pricing policy”
  • Tap on the pricing policy, then scroll down to Pricing for more information

How is the final price for weighted items determined?

Some items, such as loose produce, are weighed in-store. Shoppers always try to get the customer’s requested amount of weighted items, but final weights and prices may vary for certain items depending on such factors as product availability and seasonality. The final weight and price of items from the deli, meat, and seafood counters are based on the label the retailer applies to those items in-store. If the final weight of the items is different than what was requested, your receipt will be adjusted accordingly and you will be charged the accurate price.

What if I find an item that is priced incorrectly?

If you believe an item is priced incorrectly, please let us know and we will look into it as soon as possible.

  1. Click or tap on the item to open item details
  2. Click or tap Incorrect Info?
  3. Tell us What is wrong with this item? By selecting an option in the menu.

Sending us this alert helps us keep our catalog up to date for all customers.

Coupons and promo codes

Coupons and in-store discounts are sometimes available on our website. Although we’re unable to always offer the same in-store discounts on our platform, we offer a variety of coupons. The coupons you see on Instacart are manufacturer’s coupons that are automatically applied to the qualifying items in your cart. 

Please note that if the original item has to be replaced with a different item that doesn’t qualify, you won’t be able to receive the discount.

If you receive a promo code, you’ll need to add it to your account before you can apply it to an order. You’ll be able to see if you have any active promo codes in the Promo Codes section of your account.

You can add active promo codes to your account in the app or on the website.

In the app–

  1. Tap Your Profile in the top left corner
  2. Add Promo
  3. Redeem
  4. Enter the code and tap Redeem

On the website–

  1. Once you’ve logged in, click Account
  2. Credits & promo codes
  3. Add the promo code and click Redeem

Once you’ve added the promo code to your account, you’re all done! The promo will be added automatically to the next order that doesn’t contain alcohol. Due to local laws and regulations, we’re not able to apply promos to alcohol. 


Credits are added to your account if you experience order or delivery issues or if you refer friends to the Instacart platform. You don’t have to do anything to accept or apply these. They will automatically apply to any order that doesn’t contain alcohol.


Refer up to 5 friends by email, Facebook, or referral link. They’ll get a $10 credit on their first order, and you’ll get a $10 credit once their first delivery is complete.

In the app–

  1. Tap the Account icon 
  2. Tap Invite friends
  3. Tap Find contacts to connect your contacts OR
  4. Share your referral link

On the web–

  1. Log in and click Account
  2. Click Invite friends
  3. Select Refer Your Friends 
  4. Share your referral information via link, social media, or entering the email addresses of the people you want to refer.

You can refer up to 5 friends for a total of $50 referral credit.

Taxes and fees

Estimated Taxes & Fees

When first placing your order, we provide you with an estimate of the sales tax and any other applicable fees and taxes, such as bottle deposits and bag fees. These are the same types of fees that you would pay in the physical store.

You can see any estimated taxes and fees applicable to your order on the right hand side of the checkout page. Hover over or touch the info button next to Estimated Taxes and Fees.

Final taxes and fees will be included in your receipt after your order is picked and delivered. A breakdown of applied taxes and fees is visible on your delivery receipt under Order Totals.

Questions about a Service fee? Click here to learn more.

Sales Tax

Depending on where your delivery address is located, sales tax may be applied to some or all of the items in you order. The sales tax total appears as a summary on your receipt.

Heavy fee

The heavy order fee helps cover operational costs and only applies when you purchase certain heavy items, like cases of beverages and pet food, among other products. The fee is applied if the total combined estimated weight of these items is above 50 lbs.

You can always review which items qualify for this fee before you place your order.

To find out which of your item(s) are associated with a heavy order fee—

  1. Create an order as you usually would in the app or on
  2. You can see the heavy order fee in the order subtotal
  3. Select the Review link to see the heavy items in your order
  4. You can adjust the quantity of these items in the pop-up window to avoid or lower the heavy fee

Bottle deposit and bag fees

Bottle deposits and bag fees are collected in accordance with local city and state laws, wherever they are applicable.

What are my local bottle deposit fees?
To find more information about your state’s bottle deposit fees, please visit: 

What are my local bag charges?
To find out more about your local bag charges, please visit:

Can I return bottles through Instacart for a bottle deposit refund?
At this time, your shopper cannot accept bottles or bags for return.

Healthy San Francisco Tax

The San Francisco Healthy Tax will apply only to those orders shopped and delivered within the City of San Francisco. For more information on the SF Health Tax, please visit this FAQ.


Instacart Coupons

Instacart Coupons are manufacturer’s coupons that apply automatically to qualifying products at checkout to help customers save money on the products they love.

To see available coupons for your store, select the Store and then click Coupons below the search bar.

Do you honor store sales and coupons?
Although Instacart may not honor in-store discounts, we do offer exclusive Coupons for select items.

Do Instacart Coupon prices apply if an item is replaced or refunded?
Each catalog item has its own pricing. If the original item is replaced with a qualifying item, you will receive the qualifying item discount. If it is replaced with a non-qualifying item or refunded, or if the coupon requirements are otherwise no longer met, you will not receive a discount.  

Tip: You can choose a Specific Replacement from the catalog before placing your order! To learn about setting Replacement Options, visit this article

Terms of Promos & Coupons


Delivery fees can differ based on the time you want your order delivered, and how large the order is. Delivery fees are higher during busy times. There will be a clear indication of this when you are choosing your delivery time.

Delivery fees start at $3.99. As always, Instacart Express members get free delivery on orders over $35. 

If your order is late but you paid for busy pricing delivery, we will automatically refund the busy pricing fee, however the regular delivery fee will still apply.

Keep in mind there may be an order minimum amount before you’re eligible for delivery.

Instacart Express

With Instacart Express, you will have no delivery fee on all orders over $35. Service fees may still apply. For more information about signing up for Express, check out this article: What is Instacart Express?

Busy Pricing

When we experience high demand for a delivery time, a Busy Pricing delivery fee may apply.

Our top priority is to provide customers with an amazing and reliable experience. Busy Pricing allows us to keep more delivery times open and ensure our service available to you even during the busiest parts of the day.

Your delivery fee will be displayed clearly when you select a delivery time. Delivery fees that include Busy Pricing are noted.

Does Busy Pricing change the price of my items?
No, Busy Pricing only affects the delivery fee and will never affect the price of your groceries.

My order was late but I paid for Busy Pricing. Can I have my money back?
Yes! If your order is delivered late and you paid for Busy Pricing, we will automatically refund your Busy Pricing fee. The regular delivery fee will still apply to your order.

How can I avoid paying Busy Pricing?
You will be much more likely to pay standard delivery fees if you are able to schedule your delivery in advance.

Customer Pricing

How does Instacart determine customer pricing? Do those prices ever change?

At Instacart, our goal is to deliver affordable pricing that makes our marketplace accessible to as many people as possible, while creating a fulfilling experience for our thousands of dedicated shoppers.

As part of Instacart’s commitment to clear and affordable pricing, we regularly run limited time pricing tests for new and existing customers and Instacart Express members. There are several pricing options that we explore as part of these tests, including adjustments to the cost of the Instacart Express membership, service and delivery fees, and default tip amounts, among others.

We use these tests to gather meaningful shopper and customer feedback that will help to inform and calibrate our pricing over the long-term. Our goal is to offer clear, affordable pricing that makes Instacart accessible to more people, ultimately increasing our order volume and creating more opportunities for our shoppers.

As always, we look forward to continuing to receive valuable feedback based on your experience with Instacart. Feel free to use this link to tell us what you think and to help us improve and deliver the best possible experience for customers and shoppers.

Temporary authorization hold

When you place your order, instead of immediately charging your card, we place a temporary authorization hold for an amount slightly higher than your estimated order total.

We place this authorization hold in case your total turns out to be higher due to special requests, added items, replacement items, or weight adjustments. The authorization hold will be about 10% to 15% higher than your order total at checkout.

After delivery, the hold will drop off, and your card will be charged for the final total. The final charge will appear within 7 business days after order completion.


I cancelled my order, but I still see an authorization hold on my card
An authorization hold can take time to drop off from your card or bank account. Please contact your bank directly regarding their authorization hold practices.