Smooth hair the way nature intended with OGX Ever-Straightening + Brazilian Keratin Therapy Shampoo. No matter the hair type, this powerhouse hair-smoothing shampoo nourishes and hydrates strands, leaving them extra-glossy with a lustrous shine. The rich and exclusive blend of this shampoo contains Brazilian keratin protein, which is known to help strengthen and smooth hair. The straightening shampoo is also infused with coconut oil for softness, avocado oil for moisture and cocoa butter. Plus, the coconut, brazil nut and cocoa butter scent makes lathering up an all-around sensory experience that leaves locks with an irresistibly good smell. Paraben-free with sulfate-free surfactants, this nourishing shampoo is gentle enough to smooth hair cuticles and promote strong, long tresses.

For a full hair care routine that'll leave your hair with a brilliant, luxurious glow, pair this keratin shampoo with OGX Ever-Straightening + Brazilian Keratin Therapy Conditioner.

• Exclusive blend contains Brazilian keratin protein, which is known to help strengthen hair strands

• Also infused with coconut oil, avocado oil & cocoa butter to help add moisture & luminescent shine

• Keratin shampoo hydrates & adds a brilliant, luxurious, & healthy glow to hair as it cleanses

• Pleasant coconut, cocoa butter and brazil nut scent leaves tresses smelling irresistibly good

• The sulfate-free surfactant haircare system is paraben-free, gentle & leaves hair feeling nourished

• This hair-smoothing shampoo helps nourish & soften the cuticle for strong, long tresses

• For a nourishing routine, pair with OGX Ever Straightening + Brazilian Keratin Therapy Conditioner

Water(aqua), Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate, Ppg-2 Hydroxyethyl Coco/isostearamide, Cocamidopropyl Hydroxysultaine, Hydrolyzed Keratin, Cocos Nucifera (coconut) Oil, Persea Gratissima (avocado) Oil, Theobroma Cacao (cocoa) Seed Butter, Panthenol, Dimethicone, Amodimethicone, Glycol Distearate, Peg-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-6, Polyquaternium-10, Laureth-4, Laureth-23, Cocamidopropyl Betaine, Cetrimonium Chloride, Trideceth-12, Tetrasodium Edta, Propylene Glycol, Sodium Chloride, Citric Acid, Dmdm Hydantoin, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance(parfum), Yellow 5 (ci 19140), Red 40 (ci 16035), Blue 1 (ci 42090).

Apply shampoo generously to wet hair, massage into a lather through to ends, then rinse the hair thoroughly. After shampooing, follow with conditioner.